I&P - GN - SONG - AI & Data - Marketing - MMM - Manager
Accenture (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead design, development, and deployment of advanced Marketing Mix Models (MMM) using open-source frameworks PyMC, Meridian, and Robyn to drive marketing effectiveness measurement.
- Manage and mentor a team of data scientists, ensuring high-quality model outputs and aligning work with business objectives.
- Collaborate with senior stakeholders and present model insights and strategic recommendations to C-suite and senior business leaders.
Minimum Requirements
- Hands-on proficiency in Marketing Mix Modeling (MMM) and media measurement techniques.
- Expertise with open-source MMM libraries: PyMC (Bayesian modeling), Google Meridian, and Meta Robyn.
- Proven experience managing and mentoring data science or analytics teams (3+ members).
- Work Experience Required: Not explicitly mentioned in the JD; must have consulting, agency, or analytics environment experience preferred.
- Position location: PAN India offices.
Ideal Candidate Profile
- Strong background in quantitative disciplines such as Statistics, Mathematics, Economics, or Computer Science with proven MMM deployment experience.
- Experienced in managing teams within consulting, agency, or analytics environments involving marketing measurement challenges.
- Skilled at translating complex statistical model outputs into business insights and strategic recommendations for senior executives.