Associate - Salesforce Marketing Cloud, Campaign Operations
AstraZeneca (company site, opens in a new tab)3+ yrsChennaiOn-siteDirect career pageEst. 8–16 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead operational rollout and scaling of Martech stack across multiple markets for efficient campaign delivery.
- Build, configure, and launch Salesforce Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, SMS, and push notifications to drive engagement.
- Collaborate to translate requirements into campaigns, manage QA, launch, and optimize through data integration, segmentation, and personalization using AMPscript and SQL.
Minimum Requirements
- 3+ years overall experience in marketing automation, with 2-3 years specifically using Salesforce Marketing Cloud (Email Studio, Journey Builder, Einstein, Automation Studio).
- Strong understanding of data modeling, integration architectures, and data governance for maintaining compliant customer data.
- Experience with AMPscript and SQL for dynamic content and segmentation within SFMC.
- Work Location: Chennai, India hub with minimum three days per week office attendance.
Ideal Candidate Profile
- Experienced in managing end-to-end marketing campaigns using Salesforce Marketing Cloud and Data Cloud technologies.
- Capable of developing scalable Martech solutions with strong focus on data integration and governance to enable optimized customer journeys.
- Comfortable working in a global, fast-evolving team with responsibility for building reusable assets, playbooks, and standardized ways of working to accelerate adoption.