Marketing Manager (App Growth)
A1apps6+ yrsGurugramOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end user acquisition and growth strategies across multiple paid channels including Google App Campaigns, Apple Search Ads, and Meta.
- Manage high-budget acquisition campaigns targeting Tier-1 and global markets, optimizing key metrics such as CPI, CPA, CAC, ROAS, and LTV.
- Lead app launch go-to-market strategies, coordinate cross-functional launch activities, and deliver business insights with a focus on PL ownership and budget optimization.
Minimum Requirements
- 6+ years of experience in Performance Marketing, User Acquisition, or App Growth.
- Proven experience managing large-scale campaigns across Tier-1 and international markets.
- Strong expertise in Google App Campaigns (UAC), Apple Search Ads, and Meta App Campaigns.
- Work Experience Required: 6 years+.
Ideal Candidate Profile
- Experienced in managing multi-channel mobile app user acquisition with a focus on scaling consumer mobile applications globally.
- Proficient in budget and P&L management for marketing campaigns with strong analytical and strategic decision-making skills.
- Background in Consumer Apps, Productivity Apps, Gaming, FinTech, Subscription Apps, HealthTech, Utility Apps, or similar B2C mobile app sectors.