I&P-GN - SONG-MT-DSMS-Social Media Marketing-Manager
Accenture (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and lead integrated social media strategies across organic and paid channels, including paid social planning, audience strategy, budget allocation, and performance optimization.
- Design, govern, and operate Sprinklr platform workflows covering publishing, listening, moderation, governance, and reporting with measurable business impact.
- Manage and mentor teams across social strategy, publishing, listening, moderation, analytics, and paid social; lead stakeholder communications and drive social listening, ORM, influencer marketing, AI-enabled engagement, and business development.
Minimum Requirements
- Proficiency and meaningful hands-on experience with Sprinklr platform for publishing workflows, listening, moderation, governance, and reporting.
- Experience leading integrated social media strategies across major platforms like Meta (Facebook/Instagram), LinkedIn, TikTok, Twitter/X, WhatsApp, and YouTube.
- Work Experience Required: Not explicitly mentioned in the JD.
- Ability to manage multi-platform content calendars and lead enterprise social media strategy and transformation discussions.
Ideal Candidate Profile
- Strong operational expertise in social media management platforms and multi-channel content calendar management, with deep knowledge of social listening, ORM, paid social, governance, and performance measurement.
- Experience leading multidisciplinary teams and managing client/stakeholder communications including solutioning and transformation discussions.
- Demonstrated capability to integrate AI-enabled social media operations, influencer marketing, social commerce, and WhatsApp marketing into overall social media strategies.