Digital Analytics Engineer
The Economist Group (company site, opens in a new tab)2+ yrsGurugramOn-siteDirect career pageEst. 8–18 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop, audit, and customize analytics implementations using Amplitude Analytics, Tealium, and Google Tag Manager.
- Translate stakeholder tracking requirements into technical specifications and measurement strategy documents.
- Build data workflows, store and query data in BigQuery to support business insights and marketing integrations.
Minimum Requirements
- Strong hands-on experience in JavaScript and front-end web technologies (HTML5, CSS3, JavaScript, DOM).
- Minimum 2+ years experience with tag management systems like GTM, DTM, and Tealium and analytics tools like Adobe Analytics, Google Analytics or Amplitude Analytics.
- Experience managing marketing integrations including API work with platforms such as Google Ads and Facebook Ads; knowledge of data privacy regulations (GDPR, CCPA).
- Degree requirement: B.Tech/B.E/MCA from a reputed institution.
Ideal Candidate Profile
- Experienced in implementing digital analytics and tag management across multiple high-traffic sites and mobile apps.
- Capable of bridging technical and non-technical communication to produce clear technical specs and coordinate with developers and stakeholders.
- Familiar with marketing technology stacks, including ad platforms, attribution tools, and data privacy compliance in analytics contexts.