6+ yrsBengaluruOn-siteDirect career pageEst. 12–22 LPA
Posted 9h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead the end-to-end creative copy development process for Target's owned brands, from brief interpretation to final delivery.
- Create compelling, brand-aligned, and guest-centric narratives that enhance brand storytelling and meet quality standards.
- Collaborate across creative teams and leverage AI tools to innovate while maintaining authentic and consistent brand voices.
Minimum Requirements
- 6+ years of professional experience in copywriting, brand communication, advertising, or a creative agency.
- Degree in English, Communications, Advertising, Journalism, or related discipline, or equivalent professional experience.
- Strong creative portfolio showcasing brand storytelling and conceptual copywriting.
- Proficiency with creative collaboration tools, digital workflows, and familiarity with AI-assisted writing technologies.
Ideal Candidate Profile
- Experienced in managing comprehensive copywriting processes with a strategic focus on brand identity and guest engagement.
- Skilled in collaborating with cross-functional creative teams and adapting messaging for diverse audiences while upholding brand standards.
- Curious about integrating emerging technologies like AI into creative workflows to enhance efficiency without compromising authenticity.