Digital Marketing Manager
ASSA ABLOY Group (company site, opens in a new tab)7+ yrsBengaluruOn-siteDirect career pageEst. 12–22 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute digital-first omni-channel marketing strategies for Physical Access Control Solutions business in India to drive demand generation, pipeline growth, and revenue.
- Manage and optimize multi-channel campaigns including paid social, digital advertising, content syndication, and email marketing to improve campaign effectiveness and conversion rates.
- Collaborate closely with sales, product, and global marketing teams and support regional marketing activities to ensure brand consistency and customer engagement.
Minimum Requirements
- Bachelor's degree in Marketing, Communication, Business, or related field.
- 7+ years of B2B marketing experience with at least 4 years managing digital marketing and demand generation programs.
- Experience working with agencies and external vendors.
- Work Experience Required: 7+ years of B2B marketing experience, including digital demand generation.
Ideal Candidate Profile
- Experienced B2B digital marketer with proven success in lead generation and marketing analytics focused on pipeline and revenue growth.
- Comfortable working cross-functionally in matrix environments with sales, product, and global marketing teams.
- Skilled in managing multi-channel digital campaigns and optimizing based on performance data to improve ROI.