Marketing Automation Manager
Wingify (company site, opens in a new tab)7+ yrsRemoteDirect career pageEst. 15–28 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize marketing automation initiatives including email campaigns, landing pages, and automated workflows to drive lead generation and improve engagement.
- Design and manage drip campaigns, lead nurturing programs, and lifecycle automation workflows to accelerate sales cycle and improve conversion rates.
- Manage CRM integrations and lead scoring models to ensure lead quality and efficient lead handoffs, plus analyze campaign data to provide actionable insights.
Minimum Requirements
- 7+ years of hands-on experience in marketing automation or campaign management.
- Strong working knowledge of marketing automation platforms SFMC and Marketo mandatory.
- Proficiency in HTML, CSS, JavaScript for developing/customizing emails and landing pages.
- Experience with CRM integrations, lead lifecycle management, database segmentation, and lead scoring.
Ideal Candidate Profile
- Experienced in managing scalable marketing automation workflows in enterprise environments, indicating seniority and operational ownership.
- Able to combine technical skills in HTML/JS with strategic campaign management and cross-functional collaboration.
- Analytically strong with ability to interpret campaign metrics and optimize performance continuously.