Brand Strategy Manager
Clinikally (company site, opens in a new tab)8–12 yrsGurugramOn-siteDirect career pageEst. 18–32 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead development and execution of the overall brand strategy, positioning, and integrated marketing campaigns across digital, offline, and influencer channels.
- Drive measurable brand growth by increasing awareness, engagement, consumer trust, and preference through data-driven insights and market/consumer analysis.
- Own brand marketing budgets, track KPIs, manage creative agencies, and lead internal teams to deliver high-quality brand initiatives aligned with business objectives.
Minimum Requirements
- 8–12 years of progressive brand marketing experience in D2C, beauty, skincare, wellness, or health marketplaces in India.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred but not mandatory.
- Proven experience in building and scaling consumer brands with integrated marketing campaigns.
- Experience managing marketing budgets, creative agencies, influencers, and cross-functional teams.
Ideal Candidate Profile
- Has strong expertise in Indian D2C ecosystem and a deep understanding of consumer behaviour in skincare/beauty/wellness categories.
- Demonstrates strategic thinking with hands-on execution skills balancing long-term brand building and business growth.
- Experienced in managing end-to-end brand initiatives in a fast-paced, high-ownership environment with cross-functional collaboration.