Data Analyst, Specialist (Marketing Analytics)
Vanguard (company site, opens in a new tab)5+ yrsHyderabadOn-siteDirect career pageEst. 14–24 LPA
Posted 22h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end marketing analytics projects by translating business needs into actionable insights using multi-source data including CRM, Adobe Analytics, and advertising platforms.
- Develop, automate, and maintain advanced statistical models, dashboards, and reporting solutions using SQL, Python, and visualization tools to optimize marketing strategies and operational efficiency.
- Collaborate with stakeholders and data teams to improve data architecture, validate analytics methods, and mentor junior analysts to enhance analytics capabilities.
Minimum Requirements
- Minimum 5 years relevant experience with at least 3 years in advanced data analysis, statistical modeling or business intelligence.
- Bachelor’s degree in Computer Science, IT, Statistics, or Mathematics (B.E./B.Tech or equivalent).
- Strong proficiency in SQL, Python, and data visualization tools like Power BI, Tableau, or Looker.
- Location requirement: Hyderabad, Telangana, India; only qualified external applicants considered.
Ideal Candidate Profile
- Experienced in marketing and digital analytics with strong knowledge of A/B testing, campaign effectiveness measurement, customer behavior analysis, and conversion optimization.
- Skilled in integrating and analyzing complex datasets from multiple sources including CRM, Adobe Analytics, and advertising platforms for strategic decision-making.
- Able to design and automate advanced statistical models and dashboards, and work collaboratively with data engineers and business stakeholders in a hybrid work environment.