Marketing Manager | Rx Marketing CoE – Emerging Markets
Dr. Reddy's Laboratories Ltd. (company site, opens in a new tab)5–6 yrsHyderabadOn-siteDirect career pageEst. 12–22 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end lifecycle management of pharmaceutical brands including brand architecture, innovations, patient segmentation, extensions, and business case development.
- Support country teams in portfolio classification (Build, Milk, Exit), investment monitoring, promotional effectiveness assessment, and cost optimization.
- Drive new product ideation, launch readiness and marketing excellence by collaborating with cross-functional teams to implement growth strategies, consumer insights, and digital marketing campaigns.
Minimum Requirements
- 5-6 years of total experience including sales and marketing.
- MBA from a reputed institute.
- Experience in brand management, strategic planning, business analytics, customer segmentation, and new product ideation to launch preferred.
- Knowledge of digital marketing, web analytics, Google AdWords, and digital campaign creation.
Ideal Candidate Profile
- Experienced in pharmaceutical product lifecycle management and brand strategy execution across emerging markets.
- Capable of leading cross-functional teams and collaborating with country marketing teams to drive growth initiatives and launch plans.
- Skilled in leveraging market insights, analytics, and consumer communication to build differentiated brand propositions and optimize portfolio performance.