Senior Product Marketing Manager
Scopely, Inc. (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 20–32 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and evolve the product marketing strategy for Royal Lounge Casino to align with business KPIs and player needs.
- Lead rebranding and repositioning efforts to improve key marketing metrics such as CPI, IPM, and TAM, enhancing long-term player value.
- Collaborate cross-functionally with product, user acquisition, and creative teams and serve as the product marketing voice in feature planning and live operations decisions.
Minimum Requirements
- 5+ years experience leading marketing strategy for mobile games.
- Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games.
- Strong foundation in product marketing connecting player insights with go-to-market strategy and performance metrics.
- Work Experience Required: 5+ years in mobile games marketing strategy.
Ideal Candidate Profile
- Experienced in strategic marketing for live mobile games with a focus on player engagement and market differentiation.
- Able to influence cross-functional teams without direct authority, indicating strong collaboration and communication skills.
- Comfortable with data-driven decision making and applying testing frameworks to optimize marketing performance.