Performance Marketing Manager
Wortham World3+ yrsDelhi NCROn-siteDirect career pageEst. 6–12 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute performance marketing strategies across paid search, paid social, and display channels focused on measurable ROI and client objectives.
- Manage and optimize paid advertising campaigns including budget allocation, targeting, and continuous improvement through data analysis and A/B testing.
- Analyze campaign data to generate reports, track KPIs and ROI, manage marketing budgets with accurate forecasting and adherence.
Minimum Requirements
- Minimum 3+ years of hands-on experience in managing and optimizing performance marketing campaigns across multiple channels; agency experience preferred.
- Proven expertise with major advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads.
- Mandatory capability in data analysis with expertise in analytics platforms like Google Analytics.
- Work Experience Required: 3+ years. Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in agency settings with a strategic focus on multi-channel paid campaign management and optimization.
- Strong analytical skills translating complex data into actionable marketing strategies and optimizations.
- Demonstrated accountability in managing significant marketing budgets and driving measurable ROI through data-driven methodologies including A/B testing.