Associate Manager - Marketing
Merck KGaA (company site, opens in a new tab)2+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and implement marketing and branding strategies for assigned brand portfolio, driving revenue growth and market share.
- Manage annual brand budget, profit/loss projections, and financial considerations for the brand portfolio.
- Collaborate cross-functionally to oversee BU initiatives, digital marketing, market research, and build KOL relationships to support sales objectives.
Minimum Requirements
- Graduate in science preferably in Microbiology, Biology, Biotechnology, or Pharmacy.
- MBA in Marketing from a reputed institute.
- Minimum 2 years of relevant marketing management experience; experience in digital marketing is an added advantage.
- Proficiency in Excel and PowerPoint; strong analytical and project management skills are required.
Ideal Candidate Profile
- Experience in healthcare or life sciences marketing, especially with fertility or similar specialty brands.
- Comfortable managing budgets and P&L responsibilities with a data-driven, KPI-focused approach.
- Ability to coordinate multifaceted marketing initiatives including events, digital programs, and KOL engagement for advocacy and sales support.