Sr Manager, Marketing - Consumer Experience (CRM & 1PD)
Hindustan Coca-Cola Beverages Pvt. Ltd. (company site, opens in a new tab)10–12 yrsGurugramOn-siteDirect career pageEst. 30–50 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead the development and execution of a data-driven CRM first-party data strategy to enhance consumer engagement and brand growth across Coca-Cola India's portfolio.
- Drive personalization at scale by leveraging advanced analytics, predictive modeling, and martech platforms to define audience segments, consumer journeys, and next best actions.
- Establish and manage strategic data partnerships and lead cross-functional initiatives to transform CRM capabilities and achieve measurable improvements in consumer lifetime value and marketing ROI.
Minimum Requirements
- 10-12 years of experience in data-driven marketing, CRM, lifecycle marketing, or consumer data roles, preferably in consumer or CPG sectors.
- Hands-on expertise with CRM platforms, customer data platforms (CDP), and first-party data activation/marketing automation.
- MBA degree preferred.
- Location requirement: Gurugram, India; Role is individual contributor reporting to VP Marketing INSWA OU.
Ideal Candidate Profile
- Experienced strategic leader capable of shaping enterprise-level CRM and consumer data capabilities with a cross-functional influence across marketing, digital, data, and technology teams.
- Demonstrated success in managing complex transformation initiatives in CRM and achieving measurable business outcomes such as improved consumer lifetime value and marketing ROI.
- Strong background in applying advanced analytics, AI-enabled marketing use cases, and Martech ecosystems to personalization and audience activation at scale.