Sr. Integrated and ABM Specialist
Sprinklr (company site, opens in a new tab)5–7 yrsBengaluruOn-siteDirect career pageEst. 12–22 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan and execute integrated, multi-channel B2B marketing campaigns including 1:1 and 1:Few ABM programs targeting priority accounts and buying groups.
- Manage campaign operations including asset coordination, quality control, budget, and stakeholder communication.
- Analyze engagement and pipeline metrics to optimize campaigns and build repeatable playbooks to improve account growth and sales partnership.
Minimum Requirements
- 5–7 years experience in B2B integrated marketing, demand generation, account-based marketing, or related roles; enterprise SaaS experience preferred.
- Bachelor’s degree or equivalent relevant work experience.
- Hands-on experience with CRM, marketing automation, campaign analytics, paid media, webinar, and project-management tools.
- Strong knowledge of ABM motions, buying groups, persona-led journeys, and working with sales in a matrixed global environment.
Ideal Candidate Profile
- Proven ability to blend strategic campaign planning with hands-on execution across multiple marketing channels and ABM programs.
- Experienced collaborating cross-functionally with sales and marketing teams in enterprise or matrixed organizations.
- Skilled at leveraging data and performance insights to drive campaign optimization, pipeline progression, and account engagement.