Business Analyst
RARR Technologies Pvt. Ltd. (company site, opens in a new tab)6–9 yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze and translate legacy marketing campaign logic and customer lifecycle workflows into detailed technical requirements and Jira user stories for development teams.
- Define and manage multi-market campaign copy localization matrices and ensure alignment with bilingual variants across operating countries.
- Collaborate with data architects to map and standardize enterprise data dictionaries, custom attributes, and events; facilitate UAT including test scenario creation and defect management.
Minimum Requirements
- 6-9+ years of business analysis experience in MarTech, CRM, or telecommunications domains.
- Expertise in customer lifecycle management, telecom subscription events, and regulatory compliance like GDPR.
- Strong skills in Agile/Scrum methodologies, including requirements grooming and user story authoring.
- Prior experience with enterprise marketing platforms such as Braze, Adobe Campaign, or Salesforce Marketing Cloud.
Ideal Candidate Profile
- Experienced in enterprise-level marketing technology projects requiring precise translation of business workflows to technical specifications.
- Comfortable operating across multi-market environments with localization and bilingual content adaptations.
- Skilled in bridging business, data, and technical teams within Agile frameworks to deliver scalable customer engagement solutions.