Brand & Communications Specialist -Fuels
Shell (company site, opens in a new tab)3–6 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and drive brand and communications strategy for Shell's Fuels and E-Mobility portfolio, focusing on enhancing premium fuel positioning and market share.
- Manage significant Sales Promotion and Advertising investments to optimize marketing campaign effectiveness and ROI.
- Lead integrated marketing campaigns, agency collaborations, media planning, on-site communications, and customer research to support business growth and strengthen Shell's competitive advantage.
Minimum Requirements
- Degree in Marketing, Business, Communications, or a related field; MBA is advantageous.
- 3-6 years of experience in marketing, brand communications, or related discipline with proven expertise in brand management and campaign activation.
- Understanding of fuel retail industry and evolving market dynamics.
- Work Experience Required: 3-6 years in relevant marketing roles.
Ideal Candidate Profile
- Experienced in managing cross-functional and global stakeholder relationships within a complex business landscape.
- Strong capability in balancing marketing investment effectiveness with efficiency to maximize ROI.
- Skilled in leveraging consumer insights, data analytics, and integrated marketing channels including digital and traditional media for brand growth in the fuel retail sector.