Marketing Executive - Ranchi
Drishti IAS (company site, opens in a new tab)RanchiOn-siteDirect career pageEst. 2.5–4.5 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute all marketing and promotional activities for the assigned Drishti IAS Centre to drive brand visibility and student engagement.
- Plan and implement local ATL and BTL campaigns including events, print, radio, outdoor, and college outreach to generate qualified leads and walk-ins.
- Coordinate with Delhi Head Office marketing team for campaign approvals, reporting, and alignment while managing budgets and vendors locally.
Minimum Requirements
- Bachelor’s degree in Marketing, Management, or related field (graduates with relevant experience also considered).
- Experience Required: Not explicitly mentioned in the JD.
- Basic proficiency in MS Office and ability to coordinate ATL & BTL marketing activities and events.
- Location Requirement: Role based in Ranchi.
Ideal Candidate Profile
- Experienced in executing and managing local marketing campaigns with measurable lead generation and event performance.
- Able to independently manage vendor relationships, budgets, and stakeholder communication within a regional marketing framework.
- Familiarity with the UPSC/State PCS competitive exam ecosystem is a plus for understanding the target audience.