Performance Marketing Senior Manager
Weekday AI (company site, opens in a new tab)8–12 yrsBengaluruOn-siteDirect career pageEst. 30–35 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and optimize end-to-end performance marketing strategy across Personal Loans, Insurance, and Investments to drive customer acquisition, cross-sell, and retention for 13M+ users.
- Manage large monthly media budgets, vendor relationships, and campaign performance across multiple digital platforms including Google Ads, Meta, programmatic DSPs, and affiliate networks.
- Collaborate with Data Science and Analytics teams to deploy data-driven growth experiments, attribution models, and performance reports to senior leadership.
Minimum Requirements
- 8+ years of experience in performance marketing, preferably with BFSI, fintech, lending, insurance, or investment products.
- Proven experience managing large paid media budgets on Google Ads, Meta, and programmatic platforms.
- Hands-on expertise with app-based performance marketing and Mobile Measurement Partners such as AppsFlyer and Branch.
- Location: Bengaluru; Work Experience Required: 8+ years; Salary range: Rs 30-35 LPA; Job Type: Full-time.
Ideal Candidate Profile
- Experienced in full-funnel growth management including new user acquisition, cross-sell, retention, and win-back strategies in high-scale consumer finance apps.
- Data-driven operator skilled in collaboration with analytics, attribution modeling, and using SQL/Excel to optimize marketing funnel and economics.
- Proven leader with experience managing and mentoring performance marketing teams in complex multi-product fintech environments.