Category Growth Marketing Manager
Drishti IAS (company site, opens in a new tab)3–4 yrsNoidaOn-siteDirect career pageEst. 6–12 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end planning, execution, and delivery of marketing and brand initiatives for the education category to drive sales growth.
- Serve as the single point of contact for the vertical, coordinating across multiple departments to ensure timely course launches and marketing campaigns.
- Monitor and optimize category KPIs such as enrollments, retention, revenue vs cost, and collaborate with cross-functional teams including Tech, Product, Sales, and Content.
Minimum Requirements
- Bachelor’s degree required; MBA or Marketing/Project Management certification preferred.
- 3–4 years of relevant work experience, preferably in EdTech, Test Prep, or Category Management roles.
- Strong proficiency in Microsoft Office and CRM tools mandatory.
- Work Experience Required: Minimum 3–4 years as specified in JD.
Ideal Candidate Profile
- Experienced in managing marketing for educational product categories with demonstrated ability to handle cross-functional stakeholder coordination.
- Analytically inclined with a track record of using data (KPIs and market research) to optimize marketing strategies and business plans.
- Capable of managing complex timelines and multitasking across marketing campaigns, course launches, and performance reviews in a fast-paced EdTech or similar environment.