Digital Marketing Lead Analyst - C13 - MUMBAI
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 18–30 LPA
Posted 16h ago
Reach people at Citi
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Citi you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Own strategic planning and execution of digital marketing campaigns ensuring alignment with business frameworks and timely issue resolution.
- Develop and present go-to-market strategies for new journey enhancements and features, collaborating with digital usage, creative, and journey teams.
- Monitor digital customer experience, identify pain points, recommend innovations to drive mobile app adoption, and manage cross-functional partnerships including compliance and legal.
Minimum Requirements
- 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, including project management skills.
- Bachelor’s degree required; Master’s degree preferred.
- Experience in digital marketing and analytics preferred; experience working with creative agencies required.
- Work Experience Required: 6-10 years relevant experience.
Ideal Candidate Profile
- Strategic thinker with proven ability to drive change and innovation to deliver growth in digital marketing campaigns.
- Experienced in collaborating across multiple business functions to influence and guide marketing and journey processes.
- Strong understanding of digital customer journeys and ability to optimize customer engagement and experience based on data-driven insights.