PuneOn-siteDirect career pageEst. 10–20 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Design and implement omnichannel customer journeys using Salesforce Marketing Cloud tools like Journey Builder, Automation Studio, and Content Builder.
- Develop and execute personalized campaigns integrating Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms via APIs.
- Leverage AI-powered capabilities such as Einstein AI and Agentforce for campaign automation, content generation, and real-time customer engagement.
Minimum Requirements
- Hands-on experience with Salesforce Marketing Cloud (Engagement), including Journey Builder, Automation Studio, Contact Builder, and Content Builder.
- Proficient in AMPscript, SQL, HTML, CSS, SSJS, REST APIs, JSON, and OAuth.
- Experience with Salesforce CRM integration and API-based integrations, event-driven architecture; preference for Webhooks experience.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in implementing scalable marketing solutions using Salesforce Marketing Cloud with a focus on omnichannel customer journeys.
- Familiarity or interest in AI-powered marketing tools like Marketing Cloud Next, Agentforce, and Einstein AI for enhanced campaign personalization and automation.
- Comfortable collaborating with business, CRM, and analytics teams to deliver intelligent customer experiences through integrations and dynamic content development.