Digital Marketing Lead Analyst - C13 - MUMBAI
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 18–30 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Own strategic planning and execution of digital marketing campaigns within business frameworks, managing cross-functional issue resolution.
- Develop and present go-to-market strategies for digital journey enhancements and features, collaborating with digital usage and creative teams.
- Monitor digital customer experience, recommend improvements, and drive marketing adoption of new mobile app functionalities.
Minimum Requirements
- 6-10 years experience in Business, Marketing/Servicing or Marketing Management with project management skills.
- Bachelor’s degree required; Master’s degree preferred.
- Digital marketing experience with analytical skills; experience collaborating with creative agencies.
- Work Experience Required: 6-10 years in relevant marketing or business roles.
Ideal Candidate Profile
- Experienced in steering digital marketing strategies with impact across multiple teams and business segments.
- Demonstrates ability to manage complex, cross-functional projects and align digital marketing initiatives with broader business goals.
- Skilled in leveraging data analytics and customer insights to optimize marketing campaigns and digital product adoption.