Digital Marketing Lead Analyst - C13 - MUMBAI
Citi (company site, opens in a new tab)6–10 yrsMumbaiOn-siteDirect career pageEst. 18–30 LPA
Posted 16h ago
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Job description
Structured overview of role & requirements
About This Role
- Own strategic oversight of digital marketing campaigns ensuring execution aligns with business frameworks and timelines.
- Develop and present go-to-market strategies for marketing journey enhancements by collaborating with digital usage and creative teams.
- Monitor digital customer experience, identifying pain points, recommending innovations, and partnering cross-functionally to drive marketing performance and adoption of new mobile app features.
Minimum Requirements
- 6-10 years of experience in Business, Marketing/Servicing, or Marketing Management with Project Management skills.
- Bachelor’s/University degree required; Master’s degree preferred.
- Experience with digital marketing and analytics preferred.
- Experience working with creative agencies or understanding the creative agency process.
Ideal Candidate Profile
- Strategic thinker capable of driving complex campaign planning and innovation in digital marketing contexts.
- Experienced in collaborating across multiple functions including product, legal, compliance, and digital teams to deliver marketing solutions.
- Strong analytical skills with a customer-focused mindset to shape marketing strategies and improve digital customer engagement.