Lead: Creator Brand Social - YouTube India
Oliver Wyman (company site, opens in a new tab)6+ yrsMumbaiOn-siteDirect career pageEst. 16–28 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead strategy and daily operations for YouTube Creators India social presence, focusing on Instagram community management and content.
- Partner with marketing leadership and agencies to develop and execute social media, influencer, and content campaigns aligned with business and campaign goals.
- Manage and mentor a team of two, oversee agency partners, and collaborate with analytics teams to track social impact and optimize performance.
Minimum Requirements
- 6+ years experience in planning, executing, and optimizing social media and influencer marketing campaigns or programs.
- Bachelor's degree or equivalent work experience.
- Proven experience managing social media, influencer, and content agencies.
- Location: Mumbai, India (implied by job location).
Ideal Candidate Profile
- Deep understanding of the Indian YouTube creator ecosystem and multi-format YouTube products (long-form, short-form, streaming).
- Strong data-driven mindset with expertise in social analytics tools and managing audience sentiment.
- Experienced leader with track record of campaign execution, proactive problem solving, and advocacy for creator community.