Business Analyst A2
EXL (company site, opens in a new tab)3+ yrsAhmedabadOn-siteDirect career pageEst. 6–10 LPA
Posted 13h ago
Reach people at EXL
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at EXL you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Design and develop data-driven marketing strategies and AI/ML models to optimize campaign ROI and customer targeting for banking products.
- Build, validate, and segment campaign audiences aligned with strategic goals, using techniques like decision trees and clustering.
- Maintain and enhance Tableau dashboards and conduct in-depth SAS data analysis to deliver actionable insights and performance reports to stakeholders.
Minimum Requirements
- Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or related field.
- Minimum 3 years of experience in analytics, preferably in marketing or BFSI domain.
- Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
- At least 1 year of experience in building dashboards using Tableau or Power BI.
Ideal Candidate Profile
- Experienced in applying data analytics to marketing campaigns within banking or financial services sectors.
- Comfortable translating client requirements into technical specifications and delivering data-backed solutions.
- Skilled in statistical techniques including A/B testing, segmentation, and data storytelling via visual dashboards for non-technical audiences.