HCP Marketing Manager
Bayer AG (company site, opens in a new tab)7–9 yrsThaneOn-siteDirect career pageEst. 16–28 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and define scalable engagement strategies and programs for healthcare professionals, pharmacists, hospitals, healthcare organizations, and medical associations across Bayer Consumer Health brands in India.
- Translate brand and medical strategies into engagement models via segmentation, content principles, journeys, and multi-channel programs including digital, in-person, and hybrid formats.
- Manage program portfolios, budgets, and execution to ensure compliant delivery, field adoption, and continuous improvement with measurable impact on brand and business outcomes.
Minimum Requirements
- Graduate degree in Marketing, Business, Pharmacy, Life Sciences or related field; MBA preferred.
- 7 to 9 years of relevant experience in HCP, healthcare, pharmaceutical, or consumer-health marketing with ownership of audience strategy and brand planning.
- Proven skills in audience segmentation, journey design, channel planning, and engagement program development.
- Location requirement: Maharashtra, Thane, India. Work Experience Required: 7 to 9 years explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced marketer with strategic and commercial acumen managing multi-brand program portfolios, budgets, and agencies in healthcare or pharmaceutical sectors.
- Demonstrated ability to lead cross-functionally influencing without formal authority and ensuring compliance in healthcare marketing.
- Strong capability in using insights for segmentation, engagement design, and linking engagement activities to measurable brand and business outcomes.