Digital & Performance Marketing Manager
New Age Software & Solutions (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 9–14 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end digital demand generation including paid performance marketing campaigns across multiple global markets.
- Manage and optimize campaigns on platforms like LinkedIn, Google, Meta targeting freight forwarding and logistics sectors, with responsibility for budget, audience building, creative development, testing, and reporting.
- Drive social media presence, community engagement, content creation, and analytics to generate qualified leads and pipeline contribution.
Minimum Requirements
- 5 to 8 years experience in digital or performance marketing, with hands-on paid campaign management in B2B SaaS or technology.
- Proven expertise with LinkedIn Campaign Manager and Google Ads; working knowledge of Meta Ads Manager.
- Strong B2B content writing skills with excellent written English; good visual design skills in Canva, Figma, Adobe Express (portfolio required).
- Experience managing social media presence and content calendars; working knowledge of GA4, Looker Studio, UTM tracking; familiarity with Salesforce and Marketing Cloud Account Engagement (Pardot).
Ideal Candidate Profile
- Experienced in managing complex, multi-market B2B digital campaigns with minimal supervision and ability to own execution end-to-end.
- Comfortable integrating AI-assisted tools into marketing workflows, from content creation to analysis.
- Domain experience or familiarity with logistics, freight forwarding, or supply chain technologies is a plus but not mandatory.