Category Manager
Bayer AG (company site, opens in a new tab)7–9 yrsThaneOn-siteDirect career pageEst. 18–28 LPA
Posted 12h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute growth strategy for digestive health category including demand generation, sell-out growth, profitability, and in-market execution across retail, pharmacy, modern trade, and e-commerce.
- Develop and implement category and brand plans based on consumer and market insights to achieve topline and bottomline targets including market share, household penetration, trial, and repeat purchase metrics.
- Lead integrated brand campaigns across multiple channels and coordinate cross-functional teams and external agencies for compliant, insight-led, and ROI-focused marketing activations.
Minimum Requirements
- MBA from a Tier 1 or Tier 2 institute is preferred.
- 7 to 9 years of experience in category, brand, or marketing roles preferably in FMCG, consumer health, OTC, or other fast-moving consumer categories.
- Strong proficiency in consumer insights, data analytics, commercial acumen, media and digital marketing, and agency management.
- Location requirement: Based in Thane, Maharashtra, India.
Ideal Candidate Profile
- Experienced in managing scaled consumer brands or portfolios, preferably within OTC or digestive health sectors.
- Demonstrated ability to convert market and consumer data into actionable strategies with measurable business impact in fast-paced FMCG-like environments.
- Strong cross-functional collaboration skills with a commercial mindset and agility to manage multiple priorities and ambiguous situations effectively.