Performance Marketing Manager
2070 Health (company site, opens in a new tab)2–4 yrsDelhi NCROn-siteDirect career pageEst. 6–12 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and manage paid customer acquisition campaigns on Google and Meta to meet acquisition and revenue targets.
- Control and optimize monthly media spends, focusing on campaign performance metrics like CPL, CAC, ROAS, and conversion rates.
- Analyze funnel and campaign data to optimize lead quality and conversion through continuous testing of creatives, audiences, and offers.
Minimum Requirements
- 2-4 years of hands-on experience in performance marketing with paid acquisition campaign management.
- Proven ability managing significant monthly advertising budgets on Google Ads and Meta Ads Manager including campaign setup and optimization.
- Experience in B2C businesses; experience in health, wellness, or related consumer categories is desirable but not mandatory.
- Strong understanding of lead-generation funnels where leads are converted by sales or telecalling teams.
Ideal Candidate Profile
- Data-driven marketing professional focused on measurable ROI and commercial impact of campaigns.
- Experienced in optimizing acquisition funnels involving lead quality and conversion to customers via telecalling or sales teams.
- Capable of independently managing all aspects of paid campaigns including budget allocation, creative testing, and agency coordination.