Assistant Manager, Growth
ixigo (company site, opens in a new tab)3–5 yrsGurugramOn-siteDirect career pageEst. 10–18 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and execute daily performance marketing campaigns across Google Ads and Meta Ads, ensuring accurate audience targeting, creative rotation, budget pacing, and timely anomaly detection.
- Build, QA, schedule, and monitor CRM/lifecycle campaigns across multiple channels using platforms like CleverTap, MoEngage, or WebEngage, including segmentation and A/B testing with results analysis.
- Oversee communication calendar planning aligned to business seasonality, automate workflows using n8n and AI tools, and publish daily dashboards and weekly reports coordinating with cross-functional teams.
Minimum Requirements
- 3–5 years experience in growth, performance, or CRM marketing at a B2C internet company; experience in travel, mobility, or hyperlocal domains preferred.
- Hands-on execution experience with at least one CRM platform (CleverTap, MoEngage, or WebEngage), including segment building, multi-step journeys, and A/B testing.
- Working knowledge of Google Ads and Meta Ads Manager including campaign setup, budget pacing, optimization, and ROI metrics (CAC/ROAS).
- Understanding of webhooks, REST APIs, JSON, and experience building basic automation workflows with tools like n8n or Zapier; Bachelor's degree in any discipline.
Ideal Candidate Profile
- Experienced in running end-to-end growth campaigns from concept through analysis with strong technical fluency in martech tools and API integrations.
- Comfortable working hands-on with complex martech stacks, leveraging AI tools daily for copywriting, data analysis, and automation.
- Able to coordinate across product, tech, design, and content teams to ensure campaign success and maintain reporting cadence.