Growth Analytics Lead - India
Mondelēz International (company site, opens in a new tab)15+ yrsMumbaiOn-siteDirect career pageEst. 40–60 LPA
Posted 7h ago
Reach people at Mondelēz International
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Mondelēz International you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Lead and develop a Growth Analytics sub-team focused on prescriptive analytics that drive agile, fact-based decisions and business growth in India.
- Own and manage multiple advanced analytics initiatives including Marketing Mix Modeling (MMM), pricing analytics, category forecasting, and portfolio advertising spend optimization within the India Business Unit.
- Deliver consolidated reporting, ROI analyses, and actionable insights to various internal stakeholders to influence marketing investment, pricing strategies, and category growth forecasts.
Minimum Requirements
- Minimum 15+ years of work experience in marketing research and advanced analytics, with at least 7 years in Marketing Mix Modeling and forecasting/business planning in roles of increasing responsibility.
- Minimum Bachelor’s Degree in Social Science, Business Administration, Marketing, Statistics, or Economics; MBA or MA in Social Science with concentration in research, marketing, or quantitative analysis is required; PhD is a plus.
- Strong knowledge and experience with advanced analytics methods including Econometric modeling, Forecasting Simulators, Price Pack Architecture, and dashboarding.
- Competent with Nielsen Retail Audit database software, household consumer panel data, and advanced statistics; proficiency with standard PC packages (Excel, PowerPoint, Word).
Ideal Candidate Profile
- Experienced leader with a strong balance of analytics expertise and business acumen, able to influence and partner across functions (Marketing, Media, Finance, Sales).
- Capable of managing multiple high-priority projects simultaneously, providing clear, compelling communication and data-driven storytelling to senior stakeholders.
- Strategic thinker with experience in FMCG/CPG sectors, skilled in applying empirical data combined with sound judgment to optimize marketing and pricing investment decisions.