On-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Design and implement omnichannel customer journeys leveraging Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, and Content Builder.
- Develop scalable, AI-powered personalized campaigns integrating Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs.
- Collaborate with business, CRM, and analytics teams to deliver real-time, intelligent customer engagement solutions.
Minimum Requirements
- Proven hands-on experience with Salesforce Marketing Cloud (Engagement) and core tools: Journey Builder, Automation Studio, Contact Builder, Content Builder, Email Studio, and Mobile Studio.
- Proficiency in AMPscript, SSJS, SQL, HTML, CSS, JavaScript, and understanding of REST APIs and OAuth for integration.
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems via APIs and event-driven architecture.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in designing and managing complex omnichannel marketing campaigns on Salesforce Marketing Cloud with advanced personalization and AI capabilities.
- Familiarity with Marketing Cloud Next, Agentforce, Einstein AI, and Data Cloud for enhanced customer data activation and AI-powered marketing automation.
- Comfortable working at the intersection of marketing technology and data integration, collaborating closely with cross-functional teams including CRM and analytics.