Consumer Experience Manager - Chocolates India
Mondelēz International (company site, opens in a new tab)10+ yrsMumbaiOn-siteDirect career pageEst. 28–45 LPA
Posted 0m ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and own integrated media strategy, planning, and execution across digital and traditional channels for Mondelēz India portfolio.
- Manage media agency relationships, campaign performance tracking, and digital media agendas including programmatic, paid social, and e-commerce media.
- Oversee media budget management, measurement frameworks (MMM, attribution), and continuous optimization to maximize ROI and media effectiveness.
Minimum Requirements
- Minimum 10+ years experience in media planning, buying, and strategy across digital and traditional channels.
- Proven experience on both media agency and client (advertiser) sides, ideally in FMCG/CPG domain.
- Bachelor's degree in marketing, business, communications or related field; MBA preferred.
- Experience managing large media budgets and working with media measurement tools (e.g., Nielsen, ComScore, Google Analytics).
Ideal Candidate Profile
- Experienced in FMCG media with strong command over digital and traditional media strategies and campaign measurement.
- Skilled in handling multi-million USD/INR budgets and managing/translating agency deliverables into business outcomes.
- Data-driven with strong analytical skills and ability to collaborate cross-functionally with brand, sales, and finance teams in a complex, multi-stakeholder environment.