Digital Marketing Manager
iLead (company site, opens in a new tab)KolkataOn-siteDirect career pageEst. 6–12 LPA
Posted 17h ago
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Job description
Structured overview of role & requirements
About This Role
- Manage end-to-end digital advertising campaigns across platforms including Google Ads, Facebook, LinkedIn, Microsoft Ads, and programmatic channels.
- Oversee budget allocation, bidding strategy optimization, and performance tracking to meet KPIs such as CPC, CPA, ROAS, and LTV.
- Collaborate cross-functionally with design, content, product, and CRM teams to synchronize marketing efforts and ensure campaign effectiveness.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD.
- Mandatory Skills: Proficient in managing Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Microsoft Ads, programmatic ad platforms, and affiliate marketing platforms.
- Mandatory Certifications: Google Ads Certification and Facebook Blueprint Certification preferred.
- Familiarity with digital marketing analytics tools such as Google Analytics 4, Google Tag Manager, Facebook Pixel, and dashboard tools like Data Studio, Power BI, or Tableau.
Ideal Candidate Profile
- Experienced in handling multi-channel digital ad campaigns with measurable performance accountability.
- Skilled in advanced audience segmentation, attribution modeling, and conversion rate optimization using modern automation and testing tools.
- Capable of cross-functional collaboration with creative, content, product, and CRM teams for integrated campaign management in a data-driven environment.