4523-Manager- Strategic Business Development
Innovaccer Inc. (company site, opens in a new tab)8–10 yrsNoidaOn-siteDirect career pageEst. 20–30 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute demand generation and account-based marketing strategies (1:Many, 1:Few, 1:1) targeting the US healthcare market to drive product success and revenue growth.
- Lead outbound calling campaigns and events to engage prospects, nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.
- Own reporting and analytics on demand generation efforts focusing on ROI, pipeline contribution, and lead conversion, and lead a team of demand generation professionals.
Minimum Requirements
- 8-10 years experience in demand generation for B2B SaaS with a focus on outbound and events.
- MBA or Bachelor's degree from Tier I college in Business, Marketing, or related discipline.
- Strong technical aptitude and experience working cross-functionally with sales, marketing, and technology teams.
- Work Experience Required: 8-10 years in relevant demand generation roles.
Ideal Candidate Profile
- Experienced in the US healthcare technology market with a strong understanding of healthcare buyers' journey.
- Data-driven and able to leverage marketing automation technologies to optimize pipeline velocity and conversion.
- Proven capability to lead and mentor teams while coordinating complex cross-functional marketing and sales initiatives.