Marketing Manager - Brand, Channel & Communications
Eaton (company site, opens in a new tab)4–8 yrsMumbaiOn-siteDirect career pageEst. 10–20 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Drive Eaton's brand visibility, channel engagement, and communications for Power Quality Products, UPS, DC Architecture, and Services.
- Lead channel marketing programs, partner engagement, retail activation, agency management, and public relations to strengthen market presence and brand equity.
- Develop and execute branding, communication plans, partner programs, content creation, and coordinate integrated marketing campaigns with sales and product teams.
Minimum Requirements
- Bachelor of Engineering (Electrical/Electronics preferred) and MBA in Marketing.
- 4-8 years of experience in B2B marketing including brand management, channel marketing, communications, and agency management.
- Mandatory experience with enterprise-grade industrial UPS company operating through direct enterprise accounts.
- Electrical industry knowledge and experience managing vendor/agency relationships and public/media relations.
Ideal Candidate Profile
- Experienced in technical B2B marketing within electrical or industrial UPS domains with direct enterprise customer engagement.
- Able to lead multi-stakeholder initiatives coordinating sales, product management, corporate communications, and external agencies.
- Strategic marketer skilled in brand management, channel marketing, public relations, and integrated campaign execution in complex industrial environments.