Marketing Operations Manager
Copado (company site, opens in a new tab)2–4 yrsBengaluruOn-siteDirect career pageEst. 10–16 LPA
Posted 10h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize Pardot (Marketing Cloud Account Engagement) and Salesforce marketing stack, including campaigns, automation, scoring, reporting, and data governance.
- Act as strategic partner for Demand Gen, Field Marketing, Product Marketing, and RevOps teams, translating vague requests into structured problem statements, prioritizing initiatives, and driving alignment across marketing, sales, and technical teams.
- Develop and maintain processes and playbooks in ambiguous, fast-changing environments, making independent decisions, reprioritizing quickly, and ensuring data and system cleanliness.
Minimum Requirements
- 2–4 years experience in marketing operations, demand generation operations, or a similar role.
- Expert-level hands-on experience with Pardot / Account Engagement, including building programs, automations, scoring, and reporting.
- Strong working knowledge of Salesforce objects, campaigns, lead/contact flow, reports, dashboards, and basic admin tasks.
- Work Experience Required: 2–4 years as explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in business partnering with sales and marketing leaders to influence strategy, not just execute tasks.
- Comfortable operating in ambiguous, fast-shifting environments with no existing playbook, able to create structure and processes from scratch.
- Strong analytical skills with ability to communicate data insights and trade-offs clearly to non-technical stakeholders.