Marketing Automation Specialist
A.P. Moller - Maersk (company site, opens in a new tab)4+ yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 9h ago
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Job description
Structured overview of role & requirements
About This Role
- Develop, execute, and optimize data-driven marketing campaigns and customer journeys using Salesforce Marketing Cloud.
- Lead and manage marketing automation tasks including campaign ideation, creation, analysis, and reporting across email and messaging platforms.
- Collaborate with global stakeholders and cross-functional teams to support prototyping, testing, training, and documentation related to marketing automation.
Minimum Requirements
- Graduate or postgraduate degree.
- 4-5+ years of work experience within the marketing domain, with at least 3 years working with marketing automation systems.
- Strong knowledge and hands-on experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Reports, Automation Studio.
- Proficiency in HTML, email campaign best practices, and ensuring high data quality through governance tasks.
Ideal Candidate Profile
- Experienced in B2B marketing operations and enterprise-wide marketing automation strategy execution for brand building and ROI-driven campaigns.
- Proficient in analyzing marketing data to optimize campaigns and translate insights into actionable workflows.
- Skilled at stakeholder management and coordinating with cross-functional global teams to deliver effective marketing automation solutions.