Programmatic Ad Ops Lead
Dunnhumby (company site, opens in a new tab)GurugramOn-siteDirect career pageEst. 18–32 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Maximise commercial value of media inventory across digital and traditional channels through yield, pricing, and revenue optimisation.
- Analyse advertising metrics like CPM, CTR, inventory capacity and provide forecasts to support planning and identify revenue opportunities.
- Collaborate across Sales, Product, and other teams to improve ad portfolio and use AI/automation to streamline reporting and insights.
Minimum Requirements
- Proven experience in yield management, inventory optimisation, programmatic advertising, or ad monetisation in media owner, publisher, retail media, or AdTech environments.
- Strong understanding of the digital advertising ecosystem including ad networks, ad exchanges, DSPs, SSPs, publishers and ad serving.
- Experience with sales analysis, forecasting, modelling, and commercial or financial analysis.
- Familiarity with Google Ad Manager or similar platforms; knowledge of tools like MicroStrategy, Tableau, MySQL, CitrusAd or Criteo is beneficial.
Ideal Candidate Profile
- Experienced in managing cross-functional teams and communicating complex advertising data and insights clearly to non-technical stakeholders.
- Operates effectively at the intersection of media, data, and commercial strategy focused on revenue growth and advertiser returns.
- Has strong quantitative and qualitative problem-solving skills with a commercial mindset to convert data insights into actionable recommendations.