Performance Marketing Manager
MyHQ (company site, opens in a new tab)4–8 yrsBengaluruOn-siteDirect career pageEst. 10–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize Google Search, Performance Max and Meta campaigns for specific products or cities to achieve cost-per-lead (CPL) and lead quality targets.
- Manage all campaign elements including bids, budgets, keywords, audiences, and placements with hands-on day-to-day execution without external agency involvement.
- Run A/B tests on ads and landing pages, maintain tracking using GA4, GTM, Meta CAPI, and deliver timely dashboards and reports to flag performance anomalies.
Minimum Requirements
- 4-8 years of hands-on performance marketing experience.
- Managed ad spends of 50 Lakhs INR or more per month as primary account owner.
- Extensive experience with Google Search and Meta Ads platforms.
- Experience in the Indian market; background in edtech, e-commerce, or travel preferred.
Ideal Candidate Profile
- Experienced in managing high-budget digital ad campaigns end-to-end with a focus on lead generation quality and cost efficiency.
- Comfortable working with data analytics tools like GA4, Google Sheets/Excel, and basic attribution models to optimize campaign performance.
- Strong familiarity with running fast, structured experiments and iterating based on data, taking full ownership of results.