Manager - Performance Marketing
Holiday Tribe (company site, opens in a new tab)3–5 yrsGurugramOn-siteDirect career pageEst. 8–17 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and optimize paid advertising campaigns across Meta, Google, YouTube, and other channels with a monthly budget of 50L+ INR.
- Design and run structured experiments including A/B testing to improve campaign performance metrics such as CPL, CAC, conversion rates, and ROAS.
- Collaborate with product, category, sales, content, and design teams to improve marketing funnel efficiency, lead quality, and revenue effectiveness.
Minimum Requirements
- 3-5 years of experience in performance marketing or growth marketing.
- Hands-on experience managing 50L+ INR monthly budget across Meta and Google Ads.
- Experience in product companies, consumer internet, or startups preferred.
- Work Experience Required: 3-5 years in relevant fields.
Ideal Candidate Profile
- Strong analytical skills with experience in data-driven decision making and marketing funnel optimization.
- Has a proven ability to run experiments and A/B tests to optimize campaign performance.
- Comfortable leading cross-functional initiatives involving product, sales, and creative teams to drive measurable growth.