Performance Marketing Manager
Jatah Worx India5–8 yrsBengaluruOn-siteDirect career pageEst. 12–22 LPA
Posted 20h ago
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Job description
Structured overview of role & requirements
About This Role
- Execute omnichannel demand generation campaigns across SEO, AEO, website, social, email, Google Ads and LinkedIn Ads, focusing on generating and nurturing MQLs to SALs.
- Own SEO and AI-driven content optimization including keyword research, technical SEO, and enhancing presence in generative AI engines like ChatGPT and Google AI Overviews.
- Manage campaign performance via weekly reporting, A/B testing, and coordinating with agencies to meet MQL targets and conversion goals.
Minimum Requirements
- 5-8 years experience in B2B digital or growth marketing with hands-on execution.
- Bachelor's degree in Marketing, Business, Communications or related field.
- Proven hands-on SEO experience including keyword research, on-page and technical SEO, and content optimization.
- Experience managing websites on CMS (WordPress or Webflow) and running Google Ads and LinkedIn Ads campaigns along with email automation platforms like HubSpot.
Ideal Candidate Profile
- Experienced in integrating SEO and AI-driven content strategies targeting generative AI platforms and maintaining competitive brand visibility.
- Strong analytical and data-driven operator comfortable with GA4, Google Search Console, Semrush/Ahrefs, and conversion optimization across channels.
- Skilled at multi-channel campaign execution with emphasis on lead generation, nurturing, and cross-team coordination for measurable impact on marketing qualified leads and sales accepted leads.