Digital Marketing Manager
Aditya Birla Insulators Limited (company site, opens in a new tab)ThaneOn-siteDirect career pageEst. 8–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, execute, and optimise multi-channel digital campaigns (Google Ads, Meta Ads, programmatic, affiliates) to generate quality insurance leads and policy sales.
- Manage digital marketing budgets to optimise cost per lead/acquisition and maximise ROI across Life, Health, Motor, and Travel insurance products.
- Analyse campaign data and collaborate cross-functionally to improve customer acquisition, conversion funnels, and comply with IRDAI and internal regulations.
Minimum Requirements
- Experience with digital marketing for insurance products or related financial services: Not explicitly mentioned in the JD.
- Proven skills in managing Google Ads, Meta Ads, programmatic platforms, and affiliate marketing: Not explicitly quantified but strongly implied as core responsibility.
- Work Experience Required: Not explicitly mentioned in the JD.
- Compliance knowledge related to IRDAI regulations and insurance marketing standards is mandatory.
Ideal Candidate Profile
- Demonstrated ability to optimize digital customer acquisition funnels for insurance or financial services, indicating a data-driven and results-oriented operating style.
- Experience managing multi-channel digital campaigns with budget accountability and agency coordination, indicating senior operational ownership.
- Ability to work cross-functionally with product, sales, technology, and analytics teams to align marketing with business objectives, implying strong collaboration in a regulated environment.