Digital Marketing Manager
Aditya Birla Insulators Limited (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 10–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute the end-to-end WhatsApp communication strategy across Marketing, Utility, and Service communications.
- Drive acquisition, engagement, activation, cross-sell, retention, and optimize campaigns via personalization and A/B testing.
- Lead integration and scaling of WhatsApp Business Platform features including AI-powered conversational journeys and API integrations.
Minimum Requirements
- 5-8 years of experience in CRM, D2C Marketing, Marketing Automation, or Conversational Commerce.
- Minimum 5 years hands-on experience managing enterprise-scale WhatsApp Business Platform communications.
- Experience in BFSI, FinTech, E-commerce, or Consumer Internet sectors preferred.
- Technical skills with WhatsApp Business Platform, Meta Business Manager, and CRM platforms (e.g., MoEngage, CleverTap, WebEngage).
Ideal Candidate Profile
- Expertise as a WhatsApp Marketing Subject Matter Expert with strategic ownership of WhatsApp as a D2C engagement channel.
- Track record of successfully driving measurable marketing outcomes such as revenue, qualified leads, conversion rate, and ROI via WhatsApp channels.
- Ability to collaborate cross-functionally with product, CRM, technology, and analytics teams to implement complex communication journeys and AI automation.