Senior Lifecycle Marketing Operations Specialist
Zillow (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 18–30 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end execution of complex, cross-channel marketing campaigns across email, SMS, push, and in-app messaging with a focus on operational excellence and quality.
- Build and optimize audience segments, user journeys, templates, and QA frameworks to uphold standards for audience health, campaign accuracy, and timing relevance.
- Serve as a subject matter expert in MarTech platforms, partnering with cross-functional teams to improve scalability, automation, and launch processes using AI tools for operational efficiency.
Minimum Requirements
- 5+ years experience in lifecycle marketing, channel marketing, or marketing operations with ownership of complex campaign execution.
- Hands-on experience with enterprise marketing automation/customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable).
- Mandatory email marketing experience; SMS, push, or in-app messaging experience preferred.
- Proficiency in HTML/CSS required; SQL knowledge is a plus; Office-based role requiring regular work from Zillow India office.
Ideal Candidate Profile
- Experienced lifecycle marketing operator with demonstrated ability to translate business strategy into scalable, technical marketing execution across multiple channels.
- Strong cross-functional collaborator capable of influencing stakeholders and managing complex, high-volume campaigns independently in agile environments.
- Analytical mindset using data, A/B testing, and AI-driven optimization tools to improve campaign performance and operational efficiency.