Brand Manager
Clinikally (company site, opens in a new tab)5–7 yrsGurugramOn-siteDirect career pageEst. 10–18 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end brand presence on social media including strategy, content creation, calendar management, and community engagement with a focus on Instagram and LinkedIn.
- Drive brand awareness, engagement, average follower growth, and brand health scores, using data analysis and competitor insights to guide decisions.
- Manage influencer campaigns, agencies, budgets, and paid social media boosts to maximize organic growth and campaign ROI.
Minimum Requirements
- 5 to 7 years experience in D2C, beauty, personal care, or FMCG with proven social media brand growth, especially on Instagram and LinkedIn.
- Experience with paid social media campaigns and familiarity with Instagram algorithm and formats (reels, carousels, stories).
- Ability to create and manage social content calendars, write brand-aligned copy, and conduct community management including DM automation.
- Working knowledge of tools: Canva, Manychat (or similar DM automation), Meta Ads Manager, Meta Business Suite, Instagram Analytics, LinkedIn.
- Work Experience Required: 5 to 7 years as explicitly mentioned in the JD.
Ideal Candidate Profile
- Strong hands-on operator who combines strategic brand vision with execution skills across creative, performance, and community management.
- Proficient with data-driven testing and insights to continually optimize content, hooks, and campaigns.
- Comfortable creating content on camera (shooting reels) and fluent in cross-team briefing and collaboration across design, video, performance, and growth functions.