Campaign Developer or Analyst - Marketing
Optum (company site, opens in a new tab)7+ yrsGurugramOn-siteDirect career pageEst. 18–30 LPA
Posted 23h ago
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Job description
Structured overview of role & requirements
About This Role
- Build and deploy omni-channel marketing campaigns including direct mail, email, SMS using Adobe Journey Optimizer and related tools.
- Use customer data to guide campaign execution aimed at increasing engagement and product enrollment.
- Maintain strategic partnerships with business and marketing managers to understand goals and suggest campaign strategies.
Minimum Requirements
- Bachelor's degree in relevant field or equivalent experience.
- 7+ years experience with campaign management tools like Adobe Journey Optimizer, Adobe Marketo, and CJA.
- Preferred knowledge of SQL for data querying; experience with healthcare marketing campaigns is preferred but not mandatory.
- Preferred familiarity with Tableau/PowerBI and Salesforce/ExactTarget for email deployment.
Ideal Candidate Profile
- Experienced in managing large-scale, direct marketing campaigns using advanced Adobe marketing tools.
- Strong analytical skills with ability to interpret data to inform marketing strategies.
- Background or strong interest in healthcare marketing campaigns with ability to handle multiple projects and meet deadlines.