Growth Manager - Performance (YouTube & Programmatic)
Emergent BioSolutions (company site, opens in a new tab)6+ yrsBengaluruOn-siteDirect career pageEst. 18–32 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end growth of YouTube and programmatic channels from strategy to scaling, accountable for subscription acquisition metrics like CAC, ROAS, and payback.
- Select, onboard, and manage DSP vendors and managed-service partners while building in-house capabilities.
- Design and execute incrementality tests and develop measurement frameworks to validate channel impact beyond search and social.
Minimum Requirements
- 4 to 6+ years in performance or growth marketing with at least 3 years managing YouTube and programmatic channels at scale (7 figures/month+).
- Hands-on experience with all YouTube ad formats: TrueView in-stream, Shorts, bumpers, Demand Gen, Masthead.
- Experience selecting, setting up, and running major DSPs (DV360, The Trade Desk, Amazon DSP, or similar).
- Based in Bengaluru or willing to relocate and work in-office.
Ideal Candidate Profile
- Proven experience building or scaling video/programmatic channels from zero rather than just optimizing existing ones.
- Strong expertise in incrementality measurement methods (geo holdouts, conversion and brand lift studies, MMM).
- Comfortable working independently as a channel owner coordinating with partners across time zones and directly collaborating with data teams using SQL or BI tools.